Two AIs, two scores. The disagreement is the point.
Nobody is going to tell you your listing copy is a 6.
Not your broker. Not your sellers. And definitely not the AI that wrote it.
Any AI will hand you something competent and stop, because you never told it not to.
Competent is forgettable.
Here's the step that fixes it. Make one AI critique your work. Then make a second AI critique the critic.
Take your current listing description. Paste it into ChatGPT with this:
You are the world's greatest real estate listing copywriter that ever lived. You have written the descriptions behind thousands of homes that sold fast and over asking. Not only that, you are a brutal, honest, harsh critic. You can find holes in every listing description that you read. You know immediately if this description will get buyers to book a showing. I want you to give me a brutal, honest score on a scale of 1 to 10 on how good this listing description is, and give me the steps to make it a 10.
Then paste ChatGPT's answer into Claude and say:
Here is the feedback from ChatGPT. What do you agree with? What do we need to adjust? Rewrite this to make it a perfect 10.
Now read what comes back with a skeptical eye. The AIs often disagree, and Claude will even call out ChatGPT for being too generous. I teach this in my AI programs, and I tell people it's like watching two little brothers fight.
Don't treat any one answer as the verdict. Weigh it. Where they agree, look hard. Where they split, use your judgment. You know your market and your seller better than either of them.
The page has the fuller version, with three AIs in the ring. It also has five more prompts, already filled in, for your price-reduction email, your agent bio, your listing presentation, your business plan and your social posts.
Get the full version and the other five prompts
Tuesday I'll show you how one thing you noticed this week turns into ten pieces of content.
Hoss
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Hoss Pratt International
6009 W Parker Road Suite 149-230
Plano, Texas 75093
United States
(800) 683-4677
