A market brief with a source on every number.
When a seller asks you what the market is doing, what do you say?
Most agents say something like "it's still pretty strong" and hope it lands.
The ones who win the listing carry a market brief. One file. The real numbers for their market, each with a source and a date. What it means for sellers. What it means for buyers. And a straight answer to "should I wait?"
AI can build it for you, but only if you give it a job instead of a question.
A question gets you a paragraph you could have written yourself.
A job gets you a working file. You give it a role: you're my market research analyst. You give it a standard: cite every number, and say so when you can't verify one. You give it rules: never estimate, never make anything up. Then you let it interview you about what your clients are really asking.
I use this idea myself. Every Monday my market report gets researched and written without me touching it. It started with a prompt like this one.
The complete prompt is on one page, ready to copy. Paste it into Claude or ChatGPT and put your market in the brackets.
Get the market brief prompt
No opt-in. It's yours.
Saturday I'll show you the step that separates competent from good. Almost nobody does it.
Hoss
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Hoss Pratt International
6009 W Parker Road Suite 149-230
Plano, Texas 75093
United States
(800) 683-4677
