Wednesday, February 18, 2015

Fwd: Lies We Buy About Real Estate: Business Tips from REALTOR(R) Magazine

Good info!!


Shari Jansen
Re/Max Northwest Realtors
Business Development Consultant/Broker
425.765.9411

Begin forwarded message:

From: "REALTOR(R) Magazine" <nar@enews.realtor.org>
Date: February 17, 2015 at 1:40:51 PM PST
To: sharijansen@kw.com
Subject: Lies We Buy About Real Estate: Business Tips from REALTOR(R) Magazine
Reply-To: "REALTOR(R) Magazine" <support-b9pbsscbfsh1b8auz8thrbysezs5gs@enews.realtor.org>




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february 17, 2015
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Business Tips & Trends



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9 Real Estate Myths That Need Debunking
9 Real Estate Myths That Need Debunking
Real estate myths are often passed around among buyers and sellers. Some of them have some truth; others are outright false; and still others depend on a variety of factors that are best discussed in depth. Be prepared to help educate your buyers and sellers, so they make the smartest choices rather than just accepting what they hear.

6 Simple Steps to Skyrocket Your Website
When you meet people, do you tell them to visit your website? Search for your name online? Connect with you on Facebook? If you've tried any of these methods, you know the odds of follow-through are slim. And even if they do end up on your site or profile, will they be inspired by what they see? Your website is your best opportunity to quickly make a lasting impression online, provided that you follow a few easy rules.

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Why Criminals Target You
Attackers go through a process when deciding who to prey on. They observe their prospective victims and test them to gauge how easy they are to manipulate. When it comes to real estate agents, criminals look for some specific indicators. Here's what you might be doing to tell an attacker that you're the perfect victim.

The Ingredients for Success
Why do you think the Big Mac has been one of the most visible and successful products in fast food history? Because McDonald's had a specific purpose for each ingredient when it first built the burger 47 years ago. So, think of your business as an entrepreneurial analogue to this iconic sandwich: Do you have all the right ingredients? This is how to apply the winning McDonald's formula to real estate.

7 Ways Your Closing Gifts Backfire
Giving a present to clients when they close on a home purchase or sale is a traditional way of showing thanks for their business. But even the best of intentions can be taken the wrong way if you're not giving in the right sentiment. Here are seven ways practitioners give a bad impression with their closing gifts and advice from a real estate coach on how to avoid them. Plus, we've got 10 fool-proof gift ideas for you.

Commercial: Make Office Space Healthier
Today's workforce is more health conscious and tech savvy than ever before. As more attention is paid to these topics, building design and performance will play a critical role in creating a competitive advantage for those offering healthier office environments. Building owners and property managers can consider basic changes to infrastructure, technology, and amenities that would help make their properties more enticing.

Stay Top of Mind: Give Past Clients Free Tax Info
When your clients took out a mortgage to buy their home, did they pay points? They may be able to deduct that prepaid interest on their federal tax return — but only if they meet a long list of rules. This is just one of several concerns your clients need to be thinking about as tax time approaches. Find five free "Get Your Tax Filing Party Started" articles at the REALTOR® Content Resource that you can add to your e-newsletters, share on social, or brand, print, and hand deliver to keep your clients informed.








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