You worked expireds once.
You bought the list. You blocked out the morning. You got about fifteen calls in before somebody told you exactly what they thought of agents like you.
You told yourself you'd get back on the phones next week.
You didn't.
I'm not bringing that up to make you feel bad about it. I'm bringing it up because it wasn't a discipline problem, and you've spent a couple of years quietly believing it was.
You were calling the same list eleven other agents in your market pulled that same Tuesday morning. With the same words those sellers had already heard four times before lunch.
Anybody quits that. I'd quit that.
Tomorrow at noon Central. Register free.
Tomorrow I'm going to show you a different list.
Not expireds. The sellers who withdrew — the ones who took the sign out of the yard and quit before the listing ever ran out.
Nobody is calling them. They're on a different report, under a different status, and most agents in your market have never pulled it.
That's not a small distinction. It changes the entire phone call.
An expired seller is defensive. Their listing failed publicly and they know it, so they answer the phone with their guard up.
A seller who withdrew isn't defensive. They're embarrassed.
They made a decision they're not sure about, they're sitting in a house they've already mentally left, and nobody has called to talk about it.
Two completely different people. Two completely different first fifteen seconds.
Here's what's going up on the screen tomorrow.
Bring a pen. This is scripts, word for word, not concepts.
- The report — exactly what to pull and what to filter, so you can build your list before dinner tomorrow night
- The first fifteen seconds — the opener for a seller who quit, which sounds nothing like the expired script you've heard
- The price conversation — most of them walked over price, so here's how you raise it without recreating the exact fight that made them quit
- The ninety-day follow-up — they're not relisting tomorrow, so here's what keeps you in front of them until the day they do
A hundred agents registered off one email yesterday. That should tell you something about how many people are looking for listings right now — and how few of them are looking in the one place nobody's crowded into.
Here are the details:
Your Next Listing Already Quit. You Have 90 Days. Live on Zoom — tomorrow, Wednesday, August 26 12:00 PM Central / 1:00 PM Eastern / 10:00 AM Pacific
Take your spot here
I'm live and taking questions on the call. That only happens once.
Hoss
P.S. You didn't fail at expireds. You were handed the wrong list and the wrong words, and you did the reasonable thing. Tomorrow you get both of them fixed. Register here.
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